Professional, well presented and constructed surveys allow customers to have their say. You clearly demonstrate that their views are valued and their experience is important to your business or organisation. What’s more you can find out, for example, which groups are more positive or negative towards your brand, products or services and adjust your communications accordingly.
Asking customers for timely feedback reinforces your brand presence and keeps it top of mind. Asking them to comment on new developments or product and service ideas can help build commitment and a stronger relationship. You can also share the results with your customers, demonstrating an open and transparent business culture. Even customers who have issues will be appreciative of the opportunity to air them and by addressing them you have a much better opportunity of keeping your customers loyal.