What difference can a survey make to your bottom line?
Understanding the profile of your customers and which group is most positive towards your brand can help you target your resources more effectively. Likewise, asking customers which marketing activities led to a sale can help you gain a better return on your marketing investment.
Measuring customer satisfaction across your range of products and services and key business processes can identify what is working well and where you may be performing less well. You can even evaluate which factors are driving overall customer experience and how to effectively target your resources in these areas.
Asking customers to comment on your business goals or new product / service ideas is more likely to improve the return on your investment spend and reduce the chances of costly mistakes. What’s more your customers are likely to be appreciative of the opportunity to contribute.