A responsible business can mean many different things to many different people. The reality is more and more businesses, through the choices they make or through regulation are becoming more responsible when it comes to the impact they have on the environment and the internal well being of their employees.
Employees who can also see that their employer is being clearly responsible about all aspects of their business creates even happier and more committed employees and a more effective business. You may not be in position to implement a full Corporate Social Responsibility policy which takes account of all your business processes but you can get started by communicating what you do well. A recent seminar on sustainability in Stockholm included the local McDonalds outlet. McDonalds are more known for the environmental and health problems of beef consumption and low paid jobs. However, they were investing in new cooking and ventilation equipment that reduced their energy needs and improved the air quality for their customers and staff. They had also developed a more diverse recruitment policy which is helping long term unemployed and migrants into jobs.
All businesses and organisations can improve their processes but why not start by clearly communicating what you are doing to be a responsible and sustainable business. In time, you are most likely to find taking a responsible approach to all your business processes and communicating this to your customers and employees makes good long term economic sense. If you would like to find out what your customers and employees value most in terms of responsible practices and policies, Questionnaire Factory can help you. We have developed both an internal and external CSR survey which will help you to get started.
About Questionnaire Factory – Questionnaire Factory provides insights through customer and employee surveys, market research and market analysis. We are proud to have a comprehensive range of clients from technology companies, professional services, public services and international companies. For further information, visit www.questionnairefactory.com