A survey clearly demonstrates to guests that their experience during their stay is very important and it provides guests wih an opportunity to air any comments or suggest improvements.
Measure if your services are meeting expectations and get a better understanding of the profile of your quests. Find out who is most positive towards your brand, what services your guests value most and which of your marketing and communications activites are most effective.
- Method of finding accommodation (including: website, travel website, tourist office, recommendation)
- Satisfaction ratings with accommodation and services provided
- Attitude statements designed to measure experience and preferences
- Open questions (suggested improvements)
- Comparisons by profile of guest