Meet the Questionnaire Factory Team

We have managed 100’s of successful surveys across a wide range of business sectors.

Over 25 years of experience

Questionnaire Factory offers professional, participant-friendly, affordable survey services in both English and Swedish.

Chris Clarke


UK: +44(0) 20 3290 5870
Sweden: +46(0) 73 678 6957

Questionnaire Factory was founded by Chris Clarke in 2012. Prior to this, Chris worked in the market research industry for 20 years being employed by large and small companies, market research agencies, survey software producers and non-profit organisations. He has managed 100’s of successful surveys across a wide range of business sectors.

“He has seen, first-hand, the importance of providing participant-friendly, engaging surveys which are both in the interests of participants and those benefiting from the results.”

Some of the larger surveys Chris has project managed include the Which? Car Reliability Survey, Which? Bank Satisfaction Survey, New Store Opening Tracking Surveys for a major UK retailer. Chris has worked extensively with customer satisfaction, employee satisfaction, brand tracking and website evaluation.

Chris moved from London to Stockholm in 2005 with his Swedish wife and children. He enjoys playing tennis, squash, running, skiing and is also keen to improve his ice skating and innebandy skills which are both popular in the local area. He has a strong interest in learning about different cultures and understanding the reasons behind different patterns of behaviour as well as environmental issues and sustainable economic development.

Chris holds a BA Business Studies degree specialising in international marketing and the professional Chartered Institute of Marketing (CIM) Diploma. During his career he has been an active member of the CIM and MRS (Market Research Society) attending professional training courses and conferences, plus international events held by ESOMAR and the market research industry in Sweden (Marknadsundersökningens Dag).

Previous employers include: Xerox, Which? Cint, Netigate, International Research Associates (INRA is now part of IPSOS), Blue Circle Cement (now part of Lafarge) and Surrey Training & Enterprise Council (now Skills Funding Agency).

Maria Sialda

Research Consultant

UK: +44(0) 20 3290 5870
Sweden: +46(0) 73 678 6957

Maria is totally fluent in both English and Swedish and has extensive experience of managing customer surveys. At Lentus AB she became lead interviewer for their customer surveys as well as working on complex projects in the medical industry.

She knows first hand how to conduct effective interviews, formulate questions, gain insights and analyse the results. We are delighted that Maria has already made a big contribution to Questionnaire Factory. Maria lives in Stockholm with her Scottish husband and together with their children she enjoys Stockholm’s natural environment.