Toad Hall Nursery Group are a leading nursery group with 14 nurseries based in South East England and were finalists of the NMT Nursery Awards for Nursery Group of the Year 2013. After managing their own in-house parent satisfaction surveys they were looking for an independent measure of performance across a more detailed range of criteria. They required an overall report detailing the key findings and comparisons between nursery location and child age group as well as individual nursery reports with detailed findings on their strengths and areas for improvement. Questionnaire Factory’s parent satisfaction survey met all their criteria.

The survey included:

  • Measuring the effectiveness of their marketing activities
  • Measurement of performance across 4 key areas:
    • Learning Environment
    • Physical Environment
    • Staff
    • Communications
  • Establishing level of importance across a range of key attributes
  • Open questions in 3 key areas of feedback
  • Profiling of parents