Quality is at the heart of everything we do at Questionnaire Factory


Not only are our surveys professionally designed and managed, but we also comply with the code of conduct set by the professional market research organisations MRS (Market Research Society) and ESOMAR (European Society for Opinion and Market Research).


What’s more, we have our own system for rating new surveys based on the following 8 key quality criteria.


Quality Criteria:


  • Communications (messages / instructions)
  • Interest / Relevance (why answer the survey?)
  • Branding / Appearance
  • Content (connected to business objectives)
  • Structure / Logic
  • Impartiality (bias)
  • Confidentiality
  • Length (connected to survey method used)