Survey Methods and Technologies
Questionnaire Factory uses a range of market leading, innovative survey software tools and methods in order to offer our customers both cost- and time-effective survey solutions.
A full range of technologies
Questionnaire Factory uses a full range of the most modern technologies and tools to ensure that our customers receive the maximum results from our survey services.
With the wide adoption of smart phones and mobile devices, particularly among the harder to reach professional and younger age groups, surveys adapted to mobile devices and text based surveys are becoming increasingly more common. We have access to a range of tools which allow our customers to benefit from this survey method.
In-store surveys include question cards which are displayed in-store. Shoppers can either complete the card or are incentivised to visit the customer’s website to complete the survey. Alternatively responses can be collected in-store by an interviewer through the use of a mobile device.
In addition to quantitative surveys we also offer detailed, in-depth interviews using online, telephone or face to face methods. Telephone and face to face interviews are recorded. This methodology is particularly effective for reaching professional people and gathering detailed information.